Dr. JWise, Business Consultant & Motivational Speaker

Build It. Grow It.

Dr. JWise turns doctoral-level theory into real results, built firsthand as a licensed real estate broker and entrepreneur who grew her own business from the ground up. As a business consultant and motivational speaker, she shares that same proven playbook with every audience she speaks to.

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Dr. JWise
DR. JWISEYU, LLCGREENSBORO, NC
How it started
"I started with a mailer, a folded table, and a room full of chairs, and a promise to teach people something useful."

In 2011, Dr. JWise founded ABAC Properties and built a property management business from the ground up, starting with nothing more than a direct-mail campaign and a full-day educational seminar she hosted to introduce her services to prospective clients. While running ABAC full time, she earned an MBA from High Point University (2017) and a Doctor of Business Administration in Entrepreneurship from UNC Charlotte (2021), an AACSB-accredited program. Her doctoral research examined social cohesion and entrepreneurship formalization in underserved communities.

2011

Founded ABAC Properties from one mailer and one seminar.

2017–21

Earned her MBA (High Point University) and DBA in Entrepreneurship (UNC Charlotte) while running the business full time.

2020

Founded YU, LLC in Greensboro, NC to formalize the pivot into entrepreneurship education.

TODAY

Assistant Professor of Business & Entrepreneurship and Entrepreneurship Activity Director at Bennett College; national conference speaker; pursuing NC real estate instructor certification.

Ways to work with Dr. JWise

Speaker, and So Much More

Track 01

Business Consultant

Practical, hands-on strategy work for entrepreneurs and business owners, from testing a new idea to fixing what's holding a running business back. Grounded in 14+ years actually building and running her own business, not just studying it.

  • One-on-one and small-group consulting
  • Business growth & strategy sessions
  • Doctoral research in entrepreneurship formalization
Work with Dr. JWise →
Track 02

Business Motivational Speaker

A practical, research-backed talk for anyone looking for the spark to finally start a business, and for the owner who already has one but feels stuck on what's next. She leaves entrepreneurs with the energy and drive to keep pushing their business forward, even when the road gets hard.

  • Invited speaker, USASBE Rural Entrepreneurship Symposium (2026)
  • Invited speaker, Forum on Education Abroad Annual Conference (2026)
  • Keynotes & campus entrepreneurship programs
Book a talk →
Track 03

Workshops

Hands-on, interactive sessions that walk teams and groups through building, growing, and running a business, built for organizations that want more than a one-time talk.

  • Half-day & full-day workshop formats
  • Campus entrepreneurship programs
  • Custom sessions for teams & cohorts
Ask about workshops →
Signature Talk

Built to Grow: A Roadmap for Entrepreneurs at Every Stage

A practical, honest walkthrough of the entrepreneurial journey, for the audience member who has an idea and doesn't know where to start, and the one who already has a business and is stuck on what's next. Grounded in doctoral research on entrepreneurship and 14+ years as a business owner.

01

How to know if your idea is actually a business: the simple, real-world questions that show whether people will pay for it.

02

The first 90 days: the structure and habits that keep a new business from stalling out.

03

How to grow steadily: practical systems for managing cash, time, and workload so growth doesn't turn into burnout.

04

Building a culture that holds up as you grow: the everyday practices that keep a team aligned, motivated, and true to your values.

05

Where funding really comes from at each stage, and how to avoid taking on money or debt before you actually need it.

06

Choosing the right business to build: apply a simple, personal filter that fits your strengths, resources, and goals.

07

The everyday habits and mindset shifts that turn early hustle into lasting, sustainable growth.

The Framework

BlueSigma

Read the forces. Scan every dimension of your offer. Lock each decision with data.

Porter’s Five Forces · Blue Ocean Strategy · Lean Six Sigma

Phase 0

READ

Assess Porter’s Five Forces before touching your offer. Rate each force: Low, Medium, or High. The result tells you which Scan move to make.

Each force points to a Scan action
■ Threat of new entrants → New
How easily can someone new take your customers?
💎 Supplier power → Shed / Compress
Who controls what you need to deliver your offer?
◯ Industry rivalry (center force) → Amplify / New
How intense is the fight for existing customers?
📜 Buyer power → Amplify / Shed
How much leverage do customers have over your pricing?
🔷 Threat of substitutes → New / Amplify
What else can your customer use instead of you?
Output: which forces are high pressure, where you are most exposed, and which Scan move each force calls for
▼ Read feeds Scan ▼
Phase 1

SCAN

Decide what changes to your offer based on what the forces revealed. Every decision is a direct answer to a force.

S
Shed
You stop doing it. Not less of it and not a smaller version. You take it off the table entirely. When supplier or buyer power exposes a cost that gives you nothing back.
C
Compress
You keep it but stop competing with it. Less resources, less attention, and less effort than anyone else in your market puts in. Where forces are low and the cost is not worth the fight.
A
Amplify
You pour into it. More than feels comfortable, more than your competitors would think to invest. This is where you want people to feel the difference. Where buyer power is high — give buyers a reason to stop looking elsewhere.
N
New
You add something your market has never offered. There is no competitor template to copy. You build it from scratch. When rivalry is intense or substitutes are rising — create something the current forces have no category for.
How Read and Scan connect: Every Scan decision is a direct answer to what Phase 0 exposed. High rivalry means you Amplify or go New to get out of the fight. High substitute threat means you go New before the market moves without you. High supplier power means you Shed or Compress what those suppliers control. High buyer power means you Amplify what buyers actually want. Low forces in an area mean you Compress it and redirect those resources.
Output: a clear decision on every dimension of your offer — what to stop, pull back, invest in, and build from scratch
▼ Scan feeds Lock ▼
Phase 2

LOCK

Make each Scan move stick with data before your customer notices the gap.

L
Locate
Write the outcome down in one sentence before you do anything else.
O
Observe
Find the real number. Not what you think it is. What it actually is right now.
C
Correct
Trace the problem back to where it starts, not where it shows up. Then change it there.
K
Keep
Put something in place that catches slippage before your customer notices it. A check, a review, a dashboard. Something standing.
Output: every Scan decision becomes a real, measurable change with a standing system that catches slippage before the customer sees it
↻ The Cycle

Lock’s Keep step watches for force shifts. When one moves, Read runs again. A new Read updates Scan. An updated Scan goes back through Lock. The model does not end. It runs in a loop so that what you built stays ahead of what the market is doing.

🌊
Strategy

Read opens the space. Scan builds the offer that fills it. Create uncontested market space and make the competition irrelevant.

⚡
Execution

Lock makes it real. Remove waste. Reduce variation. Improve quality. Every Scan move becomes a change that holds.

🔄
Continuous Improvement

Read, Scan, Lock. The cycle runs again. Client success through the gains that keep building over time.

DIFFERENTIATE BOLDLY · DELIVER EXCELLENCE · IMPROVE CONTINUOUSLY
Track 01

Business Consultant

We use SCAN to decide what changes and LOCK to make sure it holds, then repeat as your market shifts.

Work with Dr. JWise →
Track 02

Business Motivational Speaker

Every talk leaves people with something concrete to use that same week, grounded in a DBA in entrepreneurship and 14 years of running a real business.

Book a talk →
Track 03

Workshops

Seven focused sessions, each built around a moment where entrepreneurs tend to get stuck.

  • 01Will people actually pay for it?
  • 02Structure before the energy fades.
  • 03Systems for cash, time, and workload.
  • 04Keep your team aligned as you grow.
  • 05Real funding sources, no premature debt.
  • 06A filter built on your strengths and goals.
  • 07Habits that outlast the early hustle.
Explore the Strategy Frameworks Guide
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